![]() After all, there's a vast world of non-Apple users out there, and for now, Meta holds a strong position to dominate this market.įor now, the Reality Labs segment at Meta is in its investment phase, with only $0.3 billion in revenue and $4.0 billion of operating losses in the most recent quarter. If Apple motivates developers to create apps and content for the Vision Pro, it's plausible that this could trigger increased content for the Meta Quest. Indeed, Mark Zuckerberg must feel vindicated today, witnessing the largest company globally chasing after his products and making it a key initiative. On the other hand, it would be unwise to suggest that this spells doom for Meta. Its implications for productivity and entertainment are far-reaching. The future of AR may not solely revolve around this first iteration of the Vision Pro, but the potential exhibited by this debut version is exciting. However, we've learned time and time again that it's premature to label a significant new product announcement from Apple dead on arrival. Many are impulsive, asserting statements such as "product XYZ is dead." I've come across an array of reactions to the announcement of the Vision Pro and its potential impact on Meta's VR headsets. The Meta Quest Pro is priced at $999, while the more affordable Meta Quest retails for $499. Meta (the artist formerly known as Facebook) has already released several iterations of its mixed-reality headset, the Meta Quest, following its acquisition of Oculus. It's crucial to note that Apple is not the first entrant in this market. It brings a surreal "Black Mirror" touch to the user experience. It’s probably the biggest drawback of the device.Ī feature called EyeSight uses a front-facing display to reveal your eyes to others in the room, a workaround to the opaque visor. For extended use, you can plug it into the wall. It provides up to 2 hours of use on a single charge. Unlike current AR headsets with built-in batteries, the Vision Pro is powered by a detachable battery pack that attaches via a cord and magnet and can be tucked into your pocket. Third-party apps were critical to the success of the iPhone. The practicality and diversity of use cases will rely heavily on developers, which makes it fitting that Apple chose the WWDC event for the product reveal. You can scan your face to create a virtual representation of yourself. Applications such as Microsoft Teams, Zoom, and Webex will be ready to use on the device at launch.ĭuring video calls, the headset lets you replace your face with a hyperrealistic avatar. The presentation had a distinct "Minority Report" feel to it.Īpple showcased the potential for remote work and collaboration with Vision Pro. This gives an almost magical experience, offering a groundbreaking way to interact with computers. The device ditches the usual dual joystick accessories in favor of eye and hand tracking, allowing users to click on apps by simply pinching fingers in the air. I watched the entire 2-hour long keynote, so you don’t have to. ![]() So are we looking at the new era of “spatial computing” as pitched by Tim Cook? The lesson? Never underestimate the power of Apple's innovation, no matter the initial public reaction.Īpple counts 2 billion active devices (doubling in the past seven years), so the company has the power to shake up the tech world with new product categories. But fast forward to today, the AirPods generated a staggering $12 billion in 2021 alone – enough to earn them a spot in the S&P 500 if they were a standalone company. Some even questioned whether anyone would dare to wear them in public. Cast your mind back to 2016, when the debut of AirPods sparked a flood of memes likening them to electric toothbrushes. ![]() It's not uncommon for new Apple products to face some initial mockery, whether due to their unusual design or high price tag. The Apple Vision Pro, despite its cutting-edge capabilities, is already racking up an amusing list of nicknames – my favorite so far being the 'greatest scuba mask Apple has ever made.' With the much-anticipated 'one more thing' announcement behind us, the inevitable roasting has already begun.
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